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Printed from: http://www.edita.se/news.astrazeneca
 

Citat is AstraZeneca’s new Nordic production partner

Citat was one of three agencies selected when AstraZeneca AB consolidated its purchasing of advertising agency services. Citat is responsible for tactical marketing communications and the overall production of marketing material for the Nordic markets. AstraZeneca has also created a common Nordic marketing company.

Tero Oinonen, Vice President, Marketing AstraZeneca Nordic, says: “We have high ambitions to build a uniform Nordic market area, together with chosen partners, to strengthen our competitive edge, secure customer relations and create an efficient organization. After an intensive and comprehensive negotiations process we chose Citat as our partner for the production of our marketing material.”

The team at Citat will deliver tactical marketing and straight-forward production, but also manage process development, system support and relations with sub-contractors.

Peter Stopp, CEO of Citat, says: “After several years of co-operation on a smaller scale, it is tremendously stimulating to gain even more trust from AstraZeneca. This is proof that our work is appreciated. Taking an overall approach in the Nordic market is something that we’ve built up together with other customers. Our experience, competence, breadth and size make me confident we will meet AstraZeneca’s high expectations.”

For more information:
Peter Stopp, CEO Citat. Mobile: +46 70 872 6010
Ulf Ottoson, Director Marketing Procurement & Support, Astra Zeneca.
Mobile +46 70 915 4989

Go to Citat´s home page