Smörfrämjandet’s objectives are to promote the unique taste of Swedish butter and its qualities in cooking and baking. Smörfrämjandet therefore decided to create a website about the excellence of Swedish butter.

Smörfrämjandet, which is part of the Swedish Dairy Association, and JG Communication worked together to design a site that inspires and offers an experience, while providing knowledge about butter and its uses.

Pelle Sunnerot, the project leader from JG Communication, says: “We didn’t want to produce just another website with recipes and other information about butter. Instead, we’ve created an interactive environment where you get as close as possible to tasting butter without the actual aroma. It should be a culinary experience. Film is an important complement to the words and images.”

The website offers a smorgasbord of gastronomic possibilities using butter. Some of the ingredients in the website are the ability to share your knowledge through a recipe exchange and read tips from star chefs who pass on their expertise.

Janina Blomberg Aldebo, the project leader from the Swedish Dairy Association, says: “It’s been a lot of fun working with JG Communication. Their creative ideas and enthusiasm have really raised the level of ambition for the site. The cooperation has been fantastic and I’ve appreciated that JG has been readily available during the entire project. In close cooperation with us at the Swedish Dairy Association, they have done everything, from the concept and design to the technical requirement specifications and filming. JG has consistently come up with good solutions and has worked quickly and effectively with high quality.”

The JG Communications team for this project included: Pelle Sunnerot, project leader; Christoffer Pertoft, design; Ninna Ekman, design; Petter Edelswärd, producer; Madelene Holst, editor; and Jonas Persson, photo.

The website is built on EPiServer 5 by the Swedish Dairy Association IT and Logica Gävle.

The website address is: www.smorframjandet.se

For more information about JG Communication go to their home page.

For more information:
Janina Blomberg Aldebo, project leader at the Swedish Dairy Association. Telephone: +46 8 790 58 48
Henrik Johansson, CEO, JG Communication. Telephone: +46 708 97 70 31
Pelle Sunnerot, Project Leader at JG Communication.
Telephone: +46 707 44 46 28